SEARCH SINISTERVISIONS.COM
FOLLOW / FEED
You can follow Sinister Visions at http://www.sinistervisions.biz : choose the option you prefer under the "GET UPDATES" section
SVi PROUDLY SPONSORS
» HAuNTcon
MARKETING ARTWORK
Besides your company's logo, you may want to have Sinister Visions develop your marketing artwork as well. Marketing artwork is the imagery you'll use on your posters, flyers, coupons, tickets, website, t-shirts, etc. Sinister Visions custom-creates images for you, to your specifications, and once it's paid for, you own it. Your marketing materials will be cohesive across the board.
Below are several samples to give you an idea of the difference between a logo, the marketing artwork, and how both fit into a finished marketing piece. The big blank areas in the marketing artwork are for event-specific info - see the Texas Scaregrounds and Terrorplex posters to see finished products.
EXAMPLES
Wisconsin Feargrounds: Logo & Marketing Artwork
LOGO
MARKETING ARTWORK
Texas Scaregrounds: Logo, Marketing Artwork, Finished Poster
LOGO
MARKETING ARTWORK
FINISHED POSTER
Terrorplex: Logo, Marketing Artwork, Finished Poster
LOGO
MARKETING ARTWORK
FINISHED POSTER
Nights of Fear: Logo, Logo with Signature Character, 2008 Themed Marketing Art, 2008 Art for Billboard
LOGO
LOGO WITH
SIGNATURE CHARACTER
2008 THEMED MARKETING ARTWORK
2008 THEMED MARKETING ARTWORK
ADAPTED FOR BILLBOARD
Let's Define Our Terms
What's the difference between a logo and marketing artwork? How is marketing artwork different from an actual poster? Read on to see how Sinister Visions defines its individual services.
PLEASE NOTE: Graphics created for a website only ARE NOT SUITABLE for print usage. If you think you'll want to use the imagery from your website for print purposes, you MUST make this clear at the outset so that your marketing artwork can be created at a high resolution from the beginning.
Otherwise, an artwork re-creation fee will be required.
LOGO
Also called logotype. A graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. A stylized treatment of text and sometimes accompanying graphic elements.
I graduated college in 1991 with a degree in graphic design and illustration; less than 5 years later, most of the techniques I'd been taught for creating the work I did were rendered obsolete by the advent of the PC and programs like Adobe Photoshop and Illustrator.
However, the concepts and theory about what constitutes good design work remain true no matter how you execute them, and it's with this in mind that I approach logo design.
In my opinion, a logo needs to work in plain black & white, with no frills, or it doesn't work at all. So that's where I start.
Why, you ask? Let's say you want to have your logo engraved on glass or a trophy, or you want to do t-shirts but can only afford one color. I make sure that you're able to do that. Further, because of the software and file formats with which I build the base black & white logo (called vector), you're able to size it down to an inch or up to 50 feet, without losing any quality at all.
Below are samples of logos I've done for various clients - the approved black & white version, and the final color version. Hopefully this will give you an idea of the process.
NOTE: Please do NOT confuse your logo with marketing artwork.
SIGNATURE CHARACTER
Disney has Mickey Mouse. Warner Bros has Bugs Bunny. Sinister Visions can create a memorable Signature Character for your business or attraction. Need a psychotic clown? A deranged doctor? A wicked witch? No problem! SVi specializes in sickos and psychos!
FLASH
See the animation at the top of this very page? The moving words and whatnot? Yep - that's Flash.
Adobe Flash allows you to include sophisticated motion and sound effects in your website, and can be integrated seamlessly into your site design.
It costs more because it requires significantly more time to create and code the animations involved.
Sinister Visions does not typically do all-Flash websites for a number of reasons, chief of which being the fact that Google, Yahoo!, etc. can't read Flash content (meaning poorer search engine placement).